The new campaign showcases the imagined connected finances of beloved crustacean and small business owner Mr. Krabs, within Envestnet’s next-generation customer portal
BERWYN, Pa., August 1, 2022 /PRNewswire/ — Envestnet has partnered with Nickelodeon to take a closer look at the imagined finances of Mr. SpongeBob SquarePants Krabs in its latest omnichannel brand campaign. The new interactive digital campaign features clips from the experiences of Mr. Krabs as a small business owner that serve as fun examples of being an owner. Envestnet empowers financial advisors to serve as heroes helping their clients live a Smart Financial Life™ through its connected financial wellness ecosystem.
Check out Envestnet’s new campaign highlighting the imagined finances of Mr. SpongeBob SquarePants Krabs inside Envestnet’s next generation customer portal.
Envestnet’s ecosystem of connected tools can help you make sense of anyone’s finances, even Mr. Krabs. What is your Anchor House worth? How much does it cost to insure the Krusty Krab? Watch the video to see how an advisor uses our technology to get to the bottom of it all.
The campaign, developed in collaboration with BostonBased on HeyLet’sGo, the agency invites advisors to dive into the imagined finances of Mr. Krabs through Envestnet’s next-generation customer portal. The campaign leverages an interactive digital experience where advisors can interact with five scenarios inspired by the SpongeBob TV series, including the destruction of the Krusty Crab, the opening of a second restaurant, and the firing of SpongeBob SquarePants, and through the Portal, advisors can see how these events affect the overall financial picture of Mr. Krabs. To take a look at the holistic financial picture of Mr. Krabs and download useful resources, visit it https://www.envestnet.com/intelligent-financial-life.
“Mr. Krabs encapsulates the financial challenges of modern customers. He’s someone with complex finances who gets caught up in the day-to-day management of their money and also worries about planning for the future,” he said. Mary Ellen Dugan, director of marketing at Envestnet. “Our campaign uses a humorous pop culture character to show advisors how the Envestnet ecosystem can intelligently connect all aspects of any client’s financial life and provide a 360-degree view that helps them to become the heroes that enable customers to make sense of everything. .”
The campaign’s interactive dashboard showing the imagined finances of Mr. Krabs models the updated next-generation Envestnet client portal: a one-stop shop where clients can analyze investment account performance, review financial goals, view a high-level summary of monthly spending and transactions. , create detailed budgets and more.
Advisors can customize the portal and give clients the freedom to set their own dashboard preferences, widgets and advisor access protocols, providing a unique end-to-end experience for each client. The Envestnet customer portal experience also includes real-time access to account details, expense and budget tracking data and documents whenever they want, on any device.
“Giving advisors and clients greater control over their digital experience is essential to simplifying the journey to financial wellness and achieving an Intelligent Financial Life™. That’s why we continue to improve the single, unified experience in the client portal Envestnet and strengthening the deep integrations in our ecosystem,” he said Molly Weiss, Director of Product, WealthTech and Solutions at Envestnet. “A comprehensive view of a client’s entire financial life, where advisors and clients can easily find the information they need now, can enable any client, even one as tight-fisted as Mr. Krabs, to navigate serious real-life challenges and help improve their life. financial result.”
Envestnet and HeyLet’sGo collaborated with Nickelodeon, Paramount Consumer Products and Paramount’s licensing agent, Born Licensing, to help visualize Mr. SpongeBob Krabs and place dollar amounts of what he has. spent money throughout the series.
Born Director of Licensing David Born said: “This is a spectacular example of how popular fictional characters can help brands communicate with their customers, standing out and capturing their attention.”
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount, a leading global media and entertainment company that creates premium content and experiences for audiences around the world. Powered by iconic consumer brands, the Paramount Consumer Products portfolio includes a wide variety of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved iconic franchises. In addition, Paramount Consumer Products oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as independent branded e-commerce websites for Star Trek, SpongeBob SquarePants, South Parkand MTV.
About Born Licensing
Founded in 2014, Born Licensing enables advertising agencies to create outstanding creative campaigns, facilitating access to a wide range of compelling entertainment brands to leverage. The organization’s brokers deal with the rights holders of well-loved iconic properties and manage the entire licensing process from start to finish. owner David Born previously held management licensing roles in major entertainment companies a London i Melbourne. For more information visit http://bornlicensing.com
Envestnet refers to the family of operating subsidiaries of public holding company Envestnet, Inc. (NYSE: ENVY). Envestnet is Fully Vested™ to empower advisors and financial service providers with innovative technology, solutions and intelligence to help make financial wellness a reality for their clients through an intelligently connected financial life. More than 106,000 advisors and more than 6,500 companies, including 16 of the 20 largest US banks, 47 of the 50 largest wealth management and brokerage firms, more than 500 of the largest RIAs and hundreds of FinTech companies, take advantage Envestnet technology and services that help drive better results for firms, advisors and their clients.
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SOURCE Envestnet, Inc.