SANTA ROSA, Calif.–(BUSINESS THREAD)–CuneXus, the first and only digital one-stop shop for financial institution account holders, today announced that its customers can now leverage Experian’s data and prescreen technology to provide customers with a frictionless digital consumer lending experience . CuneXus and Experian® will offer compatible digital viewing options for pre-approved offers and help credit unions navigate consumer digital expectations, market competition and regulatory requirements.
CuneXus clients can now use Experian’s industry-leading data and prescreen technology to unlock the power of data to create opportunities for consumers, businesses and society. CuneXus segments, targets and pre-screens consumers based on available loan products and loan criteria, making loan services available through an on-demand digital store.
Through Experian’s comprehensive credit data and over 2,000 Premier℠ attributes, CuneXus customers have access to Fair Credit Reporting Act (FCRA) regulated credit data expanded to have the ability to improve customer segmentation market and have a more comprehensive view of the financial situation of its account holders.
“At Experian, we’re dedicated to helping consumers thrive and making it easier to access fair and affordable credit,” said Greg Wright, executive vice president and chief product officer, Experian Consumer Information Services. “By leveraging our data and technology to make better-informed decisions through CuneXus, credit unions can stay competitive, keep up with consumer expectations and meet regulatory requirements while providing a great lending experience to the perfect consumer for its members.”
This joint offering gives CuneXus customers access to data and analytics that can help them responsibly increase consumer financial access. By combining traditional credit data with Experian’s expanded FCRA-regulated data, lenders can gain a more comprehensive view of a consumer’s financial health. Expanded FCRA data can include a positive payment history for things like monthly utility payments, rent payments, cell phone bills, and cable bills.
As Florida’s largest credit union based at $15.9 billion in assets, Suncoast Credit Union wanted a convenient and efficient way to offer pre-approved offers to its million-plus member base. Together CuneXus and Experian have made this possible with relevant, data-driven and personalized offers through digital and partner-oriented channels.
“We are passionate about serving our members and empowering them to live their best financial lives through online and mobile banking, while allowing our staff to focus more on member relationships,” said Joanna Bradley , vice president of consumer loan delivery at Suncoast Credit Union. “CuneXus and Experian have helped us fulfill our mission as we can now implement greater automation, making the experience more efficient and less redundant for staff, and reducing friction for members across digital channels as they no longer need to call or visit a branch. to act on money-saving offers. Instead, they can easily accept online with the tap of a finger.”
Dave Buerger, co-founder and president of CuneXus, said, “Experian continues to innovate and leverage technology to help consumers improve their financial health. This partnership is a perfect fit for our store as it provides opportunities for financial institutions to expand their customer base with inclusive lending and enhanced marketing and targeting capabilities. This not only creates a first-class personal experience for account holders, but allows our customers to remain competitive in the marketplace.”
To learn more about CuneXus, visit https://cunexus.com/. To learn more about Experian’s prescreen solutions, visit https://www.experian.com/business/products/prescreen.
About Suncoast Credit Union
Suncoast Credit Union is the largest credit union based in the state of Florida, the 10th largest in the United States by membership and the 10th largest in the United States by assets of more than $15 billion. Founded in 1934 as Hillsborough County Teachers Credit Union, Suncoast Credit Union currently operates 75 full-service branches and serves more than one million members in 40 Florida counties. As a community credit union, anyone who lives, works, attends school or worships in Suncoast Credit Union’s service area is eligible for membership. In 2021, Suncoast Credit Union’s membership expanded to include public K-12 teachers, college educators and educational support staff from all 67 Florida counties. Suncoast is passionate about community support. Since its founding in 1990, the Suncoast Credit Union Foundation has raised and donated more than $36 million to organizations and initiatives that support the health, education and emotional well-being of children in the communities it serves the credit union. For more information, visit suncoastcreditunion.com.
About Experian
Experian is the world’s leading information services company. During life’s big moments, from buying a house or a car, to sending a child to college, to growing a business by connecting with new customers, we enable consumers and to our customers manage their data with confidence. We help people take financial control and access financial services, businesses make smarter decisions and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime.
We have 20,600 people operating in 43 countries and every day we invest in new technology, talented people and innovation to help all our customers maximize every opportunity. We are listed on the London Stock Exchange (EXPN) and are part of the FTSE 100 index.
More information at www.experianplc.com or visit our global content center at our global news blog for the latest news and insights from the Group.
Experian and the Experian trademarks used herein are trademarks or registered trademarks of Experian. Other product or company names mentioned herein are the property of their respective owners.
About CuneXus
CuneXus, a wholly owned subsidiary of CUNA Mutual, is the first to market with a digital store for financial institution account holders, addressing the need for a personalized and on-demand banking experience. The platform eliminates the loan application process, providing consumer transparency and a simple 10-second activation experience. CuneXus’ digital storefront has helped the nation’s largest lenders increase share of book, build sales-enabled branches, execute new account holder acquisition and increase non-interest income. CuneXus’ institutional clients represent more than $596 billion in combined assets and 30 million US consumers, funding $60-70 million in loans daily. For more information, visit www.cunexus.com.
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