Creative Planning acquires Wipfli Financial Advisors

The RIA, with offices in the US, manages 5 billion dollars in AUM

OVERLAND PARK, Kan., August 17, 2022 /PRNewswire/ — Wipfli Financial Advisors, the wealth management and investment advisory subsidiary of top 20 CPA and advisory firm Wipfli LLP, announced today that it has reached an agreement to join Creative Planning LLC, one of the nation’s largest Registered Investment Advisors (RIAs). Wipfli Financial Advisors has 5 billion dollars to AUM and brings 95 new employees to creative planning, including the company’s CEO, Jeff Pierce. Wipfli LLP will retain a significant minority stake in the company.

Wipfli LLP started Wipfli Financial Advisors in 1999 with a mission to make objective, trust-focused financial advice available to the everyday investor. Over the past two decades, Wipfli Financial Advisors has made this mission nationwide to help a range of clients feel secure in their financial futures, from individual investors and families to business owners, organizations non-profits and foundations.

The transaction includes Wipfli Financial Advisor’s digital investment solution, Avid, as well as its retirement plan services group. They will complement Creative Planning’s recent acquisition of Lockton Retirement Services and its emerging wealth division.

“Creative Planning is delighted to join Wipfli’s team of financial advisors. Their presence in Colorado, Illinois, Minnesota, New Hampshire, montana, pennsylvaniai Wisconsin it will help us better serve our customers in the United States,” he said Peter Mallouk, CEO of Creative Planning. “From our first conversations with Jeff Pierce and the rest of the Wipfli Financial team, it was clear that this was a perfect match. Wipfli Financial shares the same core values ​​that we instill in Creative Planning and we are excited to hit the ground running.”

“From leadership with financial planning and a similar evidence-based investment approach, to incredibly strong cultural alignment and deep engagement with both clients and employees, we knew Creative Planning was the right company to join us,” he said. Jeff Pierce, principal and CEO of Wipfli Financial Advisors. “Going forward, we will be able to offer additional services to our customers to meet their needs for many years to come while investing in our team through a strong commitment to training and development.”

“This transaction creates a strategic relationship that will enable our customers to access a broad set of services through innovative financial platforms,” ​​he said. Kurt Gresensmanaging partner and chairman of the board of Wipfli LLP.

With its latest acquisition, its third in about two months, Creative Planning manages or advises on more than 225 billion dollars in assets in all 50 states and 65 countries with continued growth plans through 2022.

Terms of the transaction were not disclosed and the timing of closing is subject to certain approvals and conditions. Ardea Partners LP served as exclusive financial advisor to Wipfli Financial Advisors, and Alston & Bird served as legal advisor to Wipfli Financial Advisors.

About creative planning
Creative Planning, LLC is an independent wealth management firm offering a focused investment management approach to financial planning, retirement planning, estate planning, trust services, tax planning and family office services for individuals , as well as for 401(k) and institutional clients. Creative Planning manages or advises on over 225 billion dollars in assets in all 50 states and 65 countries, from December 31, 2021.

Contact with the media:
Craig Dietel
JConnelly
973-590-4498
[email protected]

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