NEW YORK–(BUSINESS THREAD)–BERA.AI (“BERA”), the leading provider of brand predictive technology, today released the results of a Total Economic Impact (TEI) study commissioned by Forrester Consulting. The multi-company analysis spanned several B2C and B2B industries selling at different price points and geographies. According to the study, “Representative interviews and financial analysis found that a composite organization experiences benefits of $9.54 million over three years compared to costs of $1.94 million, which add up to a present value net (NPV) of $7.60 million and an ROI of 391%.”
BERA has collected nine years of weekly customer and non-customer information from the world’s top brands across multiple segments and geographies, now totaling 9 billion data points. BERA applies AI to this industry-leading database to automate powerful predictive analytics and recommendations that deliver superior brand and financial growth.
A marketing director interviewed by Forrester said: “BERA has given us a different way of looking at our brands and our competitors. Now we can see our brands holistically and what we can do to improve them. We use BERA metrics and indicators to make better informed decisions and improve our market share and revenue.”
BERA CEO Ryan Barker said: “We are delighted to see the results our clients can achieve with BERA’s predictive branding technology and to have these results independently validated in our opinion by the Forrester TEI. As we enter turbulent economic waters, CEOs, CMOs and CFOs rely on our unique solution to help their brands stay on top, rise to the top or regain their place at the top.”
Forrester built a Total Economic Impact™ Framework for those organizations considering an investment in BERA. The objective of the framework is to identify the cost, benefit, flexibility and risk factors that affect the investment decision. Forrester took a multi-step approach to assessing the impact BERA can have on an organization.
BERA (Brand Equity Relationship Assessment) is the world’s first and only truly predictive brand technology platform. BERA’s technology solves the number one problem in marketing and branding: the inability to predict the impact of brand growth on short-term revenue and long-term value growth. BERA’s SaaS Brand to Business ™ solution takes the guesswork out of brand impact on business results so your clients can focus on the art of building beloved brands and outperforming their competition with confidence. Through an ongoing syndicated survey of 4,000 of the most influential brands, covering more than 200 industries, BERA is the world’s largest brand value relationship SaaS platform on the market today. Find out how your business can benefit from Predictive Brand Tech a www.bera.aiand follow us LinkedIn i Twitter (@BERAbrandlove).