With product sellers and financiers on the same page, it’s easy for the consumer to click and buy
Themes
Technology | electronic commerce
Browse, select, click and pay is a common enough sequence. The ease of shopping on e-commerce sites has been enabled by integrated finance. Technology companies are increasingly adding a layer of connection between a banking company and a consumer-facing organization. The connectivity layer incorporates a financial transaction interface that allows the consumer to make a payment or purchase without leaving an application or site.
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First published: Sunday, August 7, 2022. 19:55 IST
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