Smartphone sales in China have fallen to their lowest level since the iPhone 5 was introduced in late 2012 as the country struggles with repeated lockdowns and slow economic growth, a Counterpoint report he says
Sales in the second quarter of this year fell 14% from 2021 to about 60 million, which the market research firm said was worse than 2020’s pandemic levels and less than half of China’s historic 131 million in the fourth quarter of 2016.
“During this period, major cities in China went through full or partial lockdowns,” said Ivan Lam, senior analyst at Counterpoint. “China’s economy grew just 0.4% compared to market expectations of 0.8%-1%.”
Services were the hardest hit, with retail sales of consumer goods falling 11 percent in April, Lam said.
Apple regains ground in China
of America apple increased its smartphone market share in China to more than 15 percent with the unveiling of the iPhone 13, the report said, but major Chinese phone makers I live, Oppo, Xiaomi i Huawei all suffered a loss of market share.
honor was the only Chinese phone maker to buck the trend, enjoying a dramatic 103% year-over-year sales increase that lifted its market share to 18.3%, second only to Live (19.8%).
The Shenzhen-based company has coverage in lower-tier Chinese cities, which meant it suffered fewer shutdowns, Counterpoint research analyst Archie Zhang said, and is therefore better protected from turbulence than face their rivals.
Lam said they expect smartphone sales to improve next quarter, although demand remains underwhelming and a full recovery unlikely.
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Alfie Habershon
Alfie is a reporter at Asia Financial. He previously lived in Mumbai reporting on India’s economy and health for the data journalism initiative IndiaSpend, as well as working for London-based Tortoise Media.
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